Barclays Ready for Change

Since September 2013 switching bank accounts got easier then ever (by law) and Barclays seized that opportunity by making it transparent and joyful to switch with this Mobile let responsive piece. It reassures customers of the simplicity of the process and Barclays as the innovative, human and inspiring bank. I have been the design lead on this project, working very close with the creative director and steering UX in a creative, interface inspired, direction. This bright and image let design using easy iconography and strait to the point copy stands out complex, form and finance let designs.

My key responsibilities:
Concept ยท Art direction