The NX Rover

At Cheil Uk we created a web user-controlled camera-bot, the first of its kind for Samsung to showcase the Galaxy NX Camera and give customers the chance to test it from their living room. The NXRover was at various high profile events like London Super Comic Con and FC Bayern Munich training ground where users ccould control it via a web interface at I have been working on this project as a digital lead designer alongside a fantastic creative team, design director and amazing developers. The most interesting and exciting part of the project was to work across different channels. Starting from the NXrover, over the web platform, interface, tutorial videos, social, email to live events. This Campaign won a D&AD Pencil and was shortlisted for an Innovation Lion at Cannes.


My key responsibilities:
Design · Build support